Social Networking
Facebook – The most visited website on the Internet, Facebook is immensely popular and widely used by people of virtually all age groups. By creating a page for your business or organization, you can share news, videos, images and other content of interest with users who “like” you.
MicroBlogging
Twitter – With this microblogging site (and we mean micro; updates or “tweets” cannot exceed 140 characters), users can join in on the ongoing conversation by posting updates about new products, industry news, company awards and other things of note. Twitter also gives Twitterers an opportunity to interact with their following, which can help build and strengthen relationships.
Professional Network
LinkedIn – Essentially Facebook for the professional set, LinkedIn allows users to build an online resume for networking purposes. A LinkedIn profile can help you establish yourself as an authority among business-oriented movers and shakers.
Plaxo , Rolodex
Social News
Digg – One of the most popular social news sites, Digg allows users to share links, as well as photos and videos. Other users can then choose to “digg” articles they like or “bury” articles they don’t. The articles with the most digs are featured on the front page of the website.
PopURLs
Video Sharing
YouTube - One of the most popular websites on the Internet, YouTube is the go-to source for millions of users for videos of everything from snippets of the latest Family Guy episode to knitting demonstrations. Posting and optimizing a how-to video on YouTube not only exposes you to millions of potential viewers, but establishes your business as an authority in a subject, which can help win over customers.
Vimeo
Photo Sharing
Flickr – As they say, “A picture is worth a thousand words.” If you have terrific images of your products, make sure to share them on image-oriented social media sites such as Flickr, Picasa or Zooomr. Optimize them by adding descriptive captions, tags and alt text.
Podcasting Communities
Blubrry.com — Podcasting communities are social networks that help connect podcasters, advertisers, and listeners.
Social Search
Google and Yahoo! — Some search engines have evolved beyond providing search results into to a social media communities where users can create profiles and interact through email groups.
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